Every once in a while, something comes along so powerful in concept, so revolutionary indesign, it redefines a generation. America, get ready for the one and only FIAT® 500.
50 BORN OVER YEARS AGO
It was more than just a car. It made history. It gave italians the ability to move freely and withconfidence as they recovered from World War II. A liberating form of self-expression, the FIAT®500 was built to satisfy our insatiable love for each day.
For FIAT, Fabbrica Italiana Automobili Torino (Italian Automobile Factory Turin), a companyfounded in 1899, this was a rebirth.
Today, the FIAT brand stands for discovery through intense individualism. It encourages peopleto be in charge of their own destiny, live assertively and celebrate the smallest of things withinfectious excitement.
DEEPLY ROOTED IN ITALIAN HERITAGE
The FIAT® brand was reintroduced to North America in March of 2011, with the redesigned FIAT500 Cinquecento. The FIAT 500 brought something truly special to the American market withsimple yet modern design, blending form and function beautifully.
REMINISCENT OF THE ORIGINAL CINQUECENTO
The 2012 FIAT® 500 and FIAT 500c (Cabrio) build on the vehicle's global popularity, and therecently launched high-performance FIAT 500 Abarth brings true Italian track-provenperformance to American roads. Since its initial launch in Italy on the 4th of July 2007, exactly50 years after the launch of the original, the FIAT 500 has evolved into a beloved global icon,winning the hearts of enthusiastic drivers and discriminating automotive journalists alike.
MORE THAN 1MILLION
FIAT® 500 vehicles have been sold in more than 100 countries around the world. Fiat continuesto innovate and impress in the 21st century. In 2000, Fiat formed an alliance with GeneralMotors and a year later presented the Stilo. Since its initial launch in Italy on the 4th of July2007, exactly 50 years after the launch of the original, the FIAT 500 has evolved into a belovedglobal icon, winning the hearts of enthusiastic drivers and discriminating automotive journalistsalike.
In 2014, Fiat joined hands with Chrysler Automobiles and merged to form 'Fiat ChryslerAutomobiles N.V'
© 2016 Chumney & Associates